Privacy Policy for Any Guru Platform

Last Updated: November 2024

Any Guru Privacy Notice

Our Contact Details

  • Name: Upstream Outcomes Ltd

  • Address: Ergo, Bridgehead Business Park, Meadow Rd, Hessle HU13 0GD

  • Phone Number: +44 03455481654

  • E-mail: contact@upstream.health

Our Promise to Keep Your Information Safe

At Upstream Outcomes, we’re committed to protecting your privacy. We promise to respect any personal information you share with us or that we receive from other organisations at all times, and we promise to keep it safe. This privacy notice applies to Any Guru, a business coaching and support platform operated by Upstream Outcomes Ltd.

How We Process Your Data

This privacy notice explains how we process personal information, how we keep it safe, and your rights regarding how we use it.

What Type of Information We Have

We currently collect and process the following information:

  • Personal Identifiers: Name, contact details, and business information (e.g., business name, sector, size, and role).

  • Platform Usage Data: Information about your visits and interactions with the platform, such as pages visited, advice accessed, resources downloaded, and tools used.

  • Business and Coaching Preferences: Data you provide to personalise your experience, including your goals, challenges, achievements, and specific business needs.

  • AI Personalisation Data: Information used by our AI tools to generate personalised advice, such as quizzes, milestones, and session history.

  • Coaching Interaction Data: Notes, feedback, and session summaries collected through one-to-one coaching or business consultations.

  • Technical Information: IP address, device information, browser details, and geographical location.

How We Get the Information and Why We Have It

We collect information directly from you when you:

  • Register an account on the Any Guru platform.

  • Use tools and resources provided, including AI-powered features, coaching sessions, and personalised business plans.

  • Communicate with us via the platform or during one-to-one coaching sessions.

We also collect information indirectly through:

  • Third-party analytics providers to understand platform usage and improve our services.

  • Coaching feedback or notes provided by Gurus and advisors following business support sessions.

Our Lawful Basis for Processing

Under Article 6 of the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing your personal data are:

  • Your Consent: You give consent when using personalised AI tools, participating in coaching sessions, or completing platform activities. You can withdraw consent at any time by contacting us at contact@upstream.health.

  • Legitimate Interest: To provide ongoing support, improve the platform’s effectiveness, and ensure businesses have access to relevant tools, resources, and coaching.

What We Do With the Information We Have

We use the information that you have given us to:

  • Provide personalised support, business coaching, and tools tailored to your specific needs and goals.

  • Deliver AI-generated insights and actionable advice to help you grow your business.

  • Enable access to resources, tools, and business-related programs on the platform.

  • Track your progress, achievements, and milestones in meeting your business objectives.

  • Allow our business Gurus to deliver effective one-to-one coaching by reviewing your preferences and previous interactions.

  • Improve our platform by analysing usage, interactions, and user feedback.

  • Communicate with you about updates, new features, or relevant business opportunities.

How We Store Your Information

Your personal information is stored securely on servers hosted in the UK. We use trusted third-party providers, such as Microsoft Azure, to process and safeguard your data. In some cases, your data may be transferred outside the UK; in such cases, appropriate safeguards are implemented to ensure your data remains protected.

In general, we retain your information for six years from the date it was collected unless:

  • Your personal information is no longer required for the purpose it was provided.

  • You withdraw your consent for its use.

  • Legal or business obligations require us to retain it for a longer period.

Who Can See My Personal Information?

Access to your personal information is limited to:

  • Authorised staff and business Gurus who are appropriately trained to deliver support and coaching.

  • Our trusted suppliers and third-party service providers who process data on our behalf (e.g., AI and analytics tools).

All personal information is stored on secure servers with appropriate measures in place to prevent unauthorised access.

Your Data Protection Rights

Under data protection law, you have rights including:

  • Your right of access: You can request copies of your personal information.

  • Your right to rectification: You can request corrections to inaccurate or incomplete data.

  • Your right to erasure: You can ask us to delete your personal data in certain circumstances.

  • Your right to restriction of processing: You can request we limit the use of your personal data in certain scenarios.

  • Your right to object to processing: You can object to the processing of your data in specific cases.

  • Your right to data portability: You can ask us to transfer your data to another organisation or directly to you.

You are not required to pay any fee for exercising your rights. If you make a request, we have one month to respond. To exercise your rights, contact us at contact@upstream.health.

Use of AI Personalisation Tools

The platform integrates AI tools to provide personalised support and business coaching. These tools collect and process data, such as interactions, inputs, and preferences, to deliver relevant recommendations. AI tools are designed to improve your business journey; however, they may have limitations in accuracy and timeliness. Users are encouraged to consult with a Guru or professional for critical decisions.

Information Sharing

We do not share your data with third parties unless:

  • It is required by law.

  • It is necessary to deliver our services (e.g., working with trusted suppliers or AI platforms).

  • You have provided explicit consent for specific sharing.

All third parties involved in processing your data must comply with UK data protection laws.

How to Complain

If you are unhappy with how we have used your data, you can complain to the Information Commissioner’s Office (ICO):

The ICO’s Address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline Number: 0303 123 1113

Contact Us

If you have any questions about this privacy notice or wish to exercise your rights, please contact us at:

Address: Ergo, Bridgehead Business Park, Meadow Rd, Hessle HU13 0GD
Phone Number: +44 03455481654
E-mail: contact@upstream.health