Step 1: Reconnect with your goals
First, remind yourself what you’re trying to achieve this quarter:
- More leads?
- More sales from existing customers?
- Increased brand visibility?
Tell your guru your top goal and timeframe—this shapes everything else.
Step 2: Pick 1–2 main channels
Spreading yourself across every platform leads to burnout. Choose the channels where your audience is most active, for example:
- LinkedIn and email newsletter
- Instagram and website blog
- Local networking plus email
Marketing Martin can help you decide where to focus based on your business type.
Step 3: Choose weekly themes
Give each week a focus, such as:
- “Problems we solve”
- “Client results and stories”
- “Behind the scenes / how we work”
Your guru can turn each theme into content ideas, hooks, and outlines in minutes.
Step 4: Plan specific actions
For the coming week, define 3–5 concrete actions, like:
- Publish one blog post
- Share two social posts
- Send one short email to your list
- Reach out to three warm leads
The key is to make them realistic for your schedule.
Step 5: Use AI to do the heavy lifting
You don’t have to start from a blank page. Any Guru can:
- Draft post and email outlines
- Suggest headlines and CTAs
- Help you repurpose one piece of content across multiple channels
You then personalise and approve everything, keeping your voice and expertise front and centre.
Step 6: Review results and refine
Each week, look at:
- What got the most engagement
- Which actions led to real conversations or sales
- What felt easy or hard for you to deliver
Share this with Marketing Martin and ask, “What should I change next week?” Over time, you’ll build a simple, repeatable marketing rhythm that supports steady growth.
If you’d like, I can now:
- Shorten each of these into excerpts for your blog archive cards, or
- Rewrite any of them in a specific tone (more formal, more casual, UK/US spelling, etc.).
